Case Studies

Outcomes, not outputs.

Selected digital marketing work across DTC, SaaS, marketplaces, fintech and travel — with the numbers behind each one.

DTC · Apparel+312% revenue

4.2× ROAS in 90 days on Meta and Google

Rebuilt a stalled apparel ad account around margin, not revenue

B2B · SaaS20× pipeline

From 12 to 240 qualified demos a month

A content and paid engine built around one qualified-demo definition

Marketplace+560% organic

Programmatic SEO scaled to 80,000 pages

Template quality control that kept a huge page set out of the thin-content bucket

Fintech−47% CAC

CAC cut by 47% with full-funnel attribution

Fixing measurement first, then reallocating spend with confidence

D2C · Beauty+38% LTV

A lifecycle program that lifted LTV by 38%

Replacing a broadcast calendar with behaviour-triggered journeys

Travel18M views

Creator-led growth: 18M organic views

A repeatable short-form format instead of one-off viral attempts